Fitglow Beauty
Founded in Canada by Anna Buss, Fitglow Beauty grew out of her own long-term experience with rosacea and sensitive skin, and a search for products that supported her skin without the ingredients that were aggravating it.
The range is plant-based and biomimetic in approach, formulated without silicones, heavy oils or waxes, and is fully vegan and cruelty-free. Fitglow spans both skincare and colour cosmetics, with many of its makeup products formulated using skin-supportive ingredients rather than being treated as a separate category from skincare.
At Ilu Hub, we stock Fitglow Beauty for its plant-based formulation approach and its suitability for sensitive and reactive skin types.
A lightweight, quick-absorbing lotion that helps balance blemish-prone skin while supporting resilience against early lines – clarity and age-support in one step
$88.00
Anyone wanting a soft-focus, blurred finish that sets makeup without looking cakey or drying out skin through the day.
Size: 9g
Colour: Translucent
Price range: $52.00 through $89.00
A gentle, milky cleanser for sensitive, dry or stressed skin, built on Bamboo Ferment and Cucumber Extract to hydrate and calm while cleansing. A genuine 2-in-1 Â cleanser and makeup remover in one step, without stripping moisture.
$72.00
A ceramide and peptide lip balm-serum hybrid that helps hydrate, support the lip barrier, and finish with a soft, luminous sheen.
$50.00
A targeted clarifying serum formulated to clear congestion, and visibly brighten hyperpigmentation. Powered by a natural blend of Mandelic Acid, Kojic Acid, and Bearberry Extract, the resurfacing formula clears blemishes while improving overall skin tone without disrupting the lipid barrier.
$125.00
A calming, barrier-supporting cream for sensitive, reactive or rosacea-prone skin, built on Cloudberry and Chia for essential fatty acids, with Comfrey, Arnica and Gotu Kola to soothe and support resilience. Vegan Hyaluronic Acid (Cassia Angustifolia) keeps things hydrated without heaviness.
$123.00
Anyone wanting full coverage over dark circles, discolouration, or fine lines from a concealer that also supports the skin underneath.
$75.00
A plant-based, full-coverage colour corrector in three shades – Eyebright, Peach, and Green – designed to neutralise discolouration and even out the complexion, with skin-loving actives built in.
Original price was: $75.00.$60.00Current price is: $60.00.
An eye cream with liposomal Vitamin C and Vitamin K, Caffeine and Green Tea Extract to help address puffiness and the look of tiredness, alongside Hyaluronic Acid and a nourishing oil blend for the delicate eye area.
$142.00
A plant-powered, skin-caring foundation with Licorice Root, Bearberry, Gotu Kola, and Vitamin C – breathable, buildable coverage that supports an even, radiant-looking complexion while you wear it.
$98.00
A lipid-restoring daily cleanser designed to remove impurities and makeup without disrupting the moisture barrier. The barrier-friendly gel utilises plant-powered Ceramides to melt away daily buildup while leaving the skin fed and protected.
$55.00
A two-step overnight lip ritual: gentle exfoliation from the Night Lip Scrub, followed by barrier support and hydration from the Night Lip Serum, for softer, more supple-looking lips by morning.
$115.00
Anyone wanting bold, buildable lash definition from their mascara while supporting lash condition over time – no compromise between makeup and lash care.
$55.00
A tinted, plant-based lip serum that goes beyond gloss – Pomegranate Sterols and Vegetable Collagen work to support hydration, plumpness, and a smoother-looking lip line, in a range of beautiful shades to match your skin complexion and outfit.
$75.00
A gentle dual-exfoliating lip scrub with Macadamia Seed, Green Coffee, and Beetroot – buffing away sluggish, flaky surface cells and prepping lips for deeper hydration from your next treatment.
$50.00
A ceramide-rich overnight lip treatment with Pomegranate Plant Sterols and Vegan Collagen – supporting hydration, softness, and a fuller-looking pout by morning.
$85.00
A moisture-rich overnight eye treatment with Bakuchiol, Watermelon Exosomes, and Pomegranate Sterols – supporting a smoother, brighter, more comfortable-looking eye area by morning.
$105.00
Pre-soaked exfoliating pads combining Mandelic and Salicylic Acids with White Willow Bark for gentle resurfacing, alongside Licorice Root and Bearberry to help even tone. Chamomile, Arnica and Green Tea keep it calm rather than harsh – a genuine triple-acid treatment in a wipe-and-go format.
$88.00
A plant-powered brow gel with Bamboo, Horsetail, and Lupine Plant Protein – conditioning brows while holding them in place, in five shades plus a clear option.
Original price was: $53.00.$42.00Current price is: $42.00.
A vegan, plum-tinted lash primer with Castor Seed Oil, Horsetail, and Lupine Protein – conditioning lashes for a fuller, thicker look, worn alone or under mascara.
$50.00
A ceramide-rich toning mist with Hyaluronic Acid, Chlorella and Golden Kelp Extracts to support the skin barrier and hydration. Arnica, Calendula and Chamomile help calm and soothe, in a genuinely multi-purpose mist for toning, midday refresh or post-workout cooling.
$55.00
A plant-powered vegan eyeliner pencil with a built-in buffing brush – glides on smoothly, wears long, and blends from a sharp line to a soft, smoky look, in a range of shades.
$44.00
A multi-tasking vegan lip liner in a neutral Buff tone: sculpts and defines with nourishing plant oils and butters, and doubles as an eyeliner, cream eyeshadow, or blush.
$44.00
A concentrated multi-active serum built on a genuine Triple Vitamin C Complex, Niacinamide, Glutathione and CoQ10 for antioxidant protection, alongside Alpha-Arbutin, Licorice and Purslane to help even tone. Wakame Bioferment and Hyaluronic Acid add firmness support and hydration.
$142.00
A rich moisturiser combining Bakuchiol, Glutathione and Acerola Cherry (Vitamin C) for brightening and antioxidant support, alongside Hyaluronic Acid and Imperata Cylindrica Extract for deep hydration. A nourishing oil blend of Rosehip, Rice Bran, Meadowfoam and Borage adds further barrier support.
$142.00
A retinoid facial oil combining Bakuchiol with Hydroxypinacolone Retinoate (HPR) – a genuine retinoic acid ester that works directly, without the conversion steps traditional retinol needs. Squalane, Rosehip and Safflower Oils nourish, while Plum, Orchid, Rose and Cucumber soothe and support tone.
$185.00
A gel cleanser for congested, blemish-prone or dull skin, built on Activated Charcoal alongside Vitamin C and a natural fruit-acid complex (Sugar Cane, Apple, Citrus) for gentle exfoliation. Plum and Beetroot add antioxidant support, leaving skin feeling clean without that tight, stripped sensation.
$74.00